HLT 4010 Strategic Management in Health Care
Health reform has a significant impact on the health care delivery system in the U.S. This course emphasizes strategic approaches health care leaders may implement to accommodate changes and ensure compliance with new health policy/regulations. An integration of basic marketing principles and market research of the health care industry will also be explored. Using Porter’s five forces as a framework, students will analyze numerous medical case studies, perform market and SWOT analyses, to address problems health care leaders encounter in today’s health care system and develop solutions that are practical and measurable.