Marketing BBA

Requirements

General Education & BBA Core — 79-80 hours

See the Business Administration BBA section for more details.

Concentration — 30 hours

BUS 4050Business Law II

3

ITI 2020Computer Applications Using Spreadsheets and Databases

3

MKT 3130Consumer Behavior

3

MKT 3150/COM 3150Sales Fundamentals

3

MKT 3220/COM 3220Advertising Management

3

MKT 3330Marketing Research

3

MKT 3400International Marketing

3

MKT 3500Internet Marketing

3

MKT 4150Marketing Management

3

MKT 4510Career Internship in Marketing

1-3

General Electives to total 120 — 10 or 11 hours

The required course INT 1100 Life Calling and Purpose (3 hours) is included in these general elective hours for those students who enter as first-time Freshmen (those enrolling with less than 24 hours).

Total Credit Hours: 120

Note: A minor field of study is not required for any BBA degree.