HLT 4010 Strategic Management in Health Care
Health reform has a significant impact on the healthcare delivery system in the U.S. The emphasis of this course is on strategic approaches healthcare leaders may implement to accommodate changes and ensure compliance with new health policy/regulations. An integration of basic marketing principles and market research of the healthcare industry will also be explored. Using Porter’s five forces as a framework, students will analyze numerous medical case studies, perform market and SWOT analyses, to address problems healthcare leaders encounter in today’s healthcare system and develop solutions that are practical and measurable.