MKT 3150 Sales Fundamentals
Introduces the basic principles of sales success, sales theory, sales techniques, and role playing. The history of selling is emphasized along with the sales person's role in today's society. The course applies communication theory and principles to the sales situation.
Cross Listed Courses
COM 3150.
Offered
Offered annually each fall and summer semester. The summer course includes fifty hours of instruction followed by a 10-12 week internship with Southwestern Company, a Nashville-based publisher.