BUS 3200 International Business
Examines the unique problems faced by firms engaging in international business activities. The course focuses on the various functional dimensions of business, such as international management, international trade and economic development, international finance, international law, international marketing, and international production. It also examines the importance of culture and its impact on purchasing behavior. The course also emphasizes the importance of the effects of various environments on foreign businesses’ formulation and execution of business policy, such as the cultural, economic, political, and legal environments of international business. In addition, students are exposed to the various risks of doing business internationally; for example, political and financial risks may seriously affect the value or expected return of a company’s foreign assets.
Offered
This course is offered each year.