BUS 8040 Current Topics in Marketing
Students will review theoretical marketing concepts like consumer behavior as well as current trends in ethical marketing and digital marketing practices. This course is designed to strengthen analytical, communication, and leadership skills in marketing from a Christian perspective. Students will critically review academic literature related to strategic marketing and engage in a self-directed marketing project under the guidance of an experienced marketing faculty mentor.
Prerequisite
BUS 8000 - Introduction to Doctoral Business Studies