PBH 6600 Health Promotion and Health Communication
In this course, students examine key theories, concepts, strategies, and methods for health promotion aimed at fostering health and wellbeing and preventing disease. Students will explore key theories and models from behavioral and social sciences that address individual motivations and obstacles to positive health behavior or behavior change, as well as social-based, organization-based, and eco-social theories. The course will equip students with applied skills to effectively inform and persuade individuals to adopt healthy lifestyles, to frame health communication, to select media and modalities, and to develop public health campaigns.