SEM 6200 Sales and Marketing
This course investigates principles and processes in marketing and sales focusing on the role marketing plays in planning and decision making for attracting fans and sponsors. The marketing mix will be explored through theory and practical applications. The course also addresses the importance of sales, focusing on ticketing, corporate sales and group sales, relationship building, and customer service. A gateway experience for incoming Master of Science in Sport and Entertainment Management students. Students will be introduced to sport and entertainment topics including management, leadership, traditional marketing and sales, digital marketing, and event and venue management. Current practitioners will engage with students to provide insight into the sport and entertainment industry and serve as mentors.