BUS 3710 Healthcare Research, Analysis, and Planning
Concentrates on the use of market research and planning data in the healthcare industry which are used extensively for measuring clinical outcomes, monitoring quality and satisfaction, and making strategic business decisions in such areas as product planning and market development. This class will provide students with an overview of how information is used in the healthcare sector and then delve more specifically into how information is collected and applied. Students will gain an understanding of how public health data is gathered and monitored to ensure public safety, how healthcare providers are routinely collecting satisfaction and quality data that is publicly reported by the government to the general public, and how healthcare providers conduct their own proprietary research to guide their business decision-making.
Prerequisite
Junior standing or above.
Offered
This course is offered as needed.