ITI 3200 Social Media and Digital Marketing
Digital marketing has become a pillar for modern business owners in order to attract new customers, gain new leads, and maintain relationships with an international audience. This course build on the time-tested practices with traditional marketing including the practices established by direct-response marketing. In today's digital economy having a website is no longer the only digital tool required in order for companies to grow, drive, and survive. As the number of product offerings grow on an exponential basis, companies need targeted methods to attract their target customers and to maintain relationships and maintain them as viable paying customers. Social media provides the technical ecosystem and framework that allows companies to target their ideal customers while implementing a scalable framework that can be implemented to build and nurture relationships at scale. Additionally, search engine optimization mechanisms allow companies to become findable online for customers who are searching for their offerings. By coupling digital social media strategies and search engine optimization companies are able to attract more customers and scale their sales initiatives to new heights.