BUS 2410 Entrepreneurial Marketing for Small Business
Marketing today for small business is more dynamic and more challenging than ever before. What should one do when starting a new business? In this course students will learn the successful strategies that often propel successful businesses. From the foundational principles of marketing for a small business to the guerrilla marketing tactics that are employed to help it succeed the student will be involved with the complete range of marketing activities to help a business startup to succeed.
Offered
This course will be offered on alternate years.