MKT 3220 Advertising Management

Advertising as a function of marketing and merchandising; uses and limitations of advertising as a tool of management; fundamentals in getting a finished advertisement before potential customers; media selection; evaluation criticism and control of advertising.

Credits

3

Cross Listed Courses

COM 3220.

Prerequisite

MKT 3100; Recommended BUS 3030.

Offered

This course is offered each Fall semester.