MKT 3500 Internet Marketing
Designed to educate and equip students in acquiring basic skills in applying information technologies within the domain of marketing. The course will provide the fundamental knowledge and marketing perspective needed to successfully integrate the internet into the organization's marketing activities. Students will learn the importance of integrating offline and online strategies into the marketing mix for segmenting and targeting consumers. Topics covered include, among others, strategic planning and its tactical implementation in electronic marketing, target market analysis and identification, the internet's marketing capabilities and limitations, marketing channels and digital distribution management of customer and supplier relationships, concerns about privacy and ethics, marketing strategies using social media, the World Wide Web, the different functions and applications of the internet, and the impact of international internet marketing (IIM) on worldwide consumers.
Offered
This course is offered during the Spring semester on alternate years.