Marketing BBA

Requirements

General Education & BBA Core — 79-80 hours

See the Business Administration BBA section for more details.

Concentration — 30 hours

ITI 2020	Computer Applications Using Spreadsheets and Databases	3
ITI 3600	Information Systems in Business	3
MKT 3130	Consumer Behavior	3
MKT 3150/COM 3150	Sales Fundamentals	3
MKT 3220/COM 3220	Advertising Management	3
MKT 3330	Marketing Research	3
MKT 3400	International Marketing	3
MKT 3500	Internet Marketing	3
MKT 4150	Marketing Management	3
MKT 4510	Career Internship in Marketing	1-3

General Electives to total 120 — 10 or 11 hours

The required course INT 1100 Life Calling and Purpose (3 hours) is included in these general elective hours for those students who enter as first-time Freshmen (those enrolling with less than 24 hours).

Total Credit Hours: 120

Note: A minor field of study is not required for any BBA degree.